CleanHub and Green Worms Launch Large Material Recovery Facility in Kerala, India

By CleanHub on May 15, 2025
Image taken of the CleanHub and Green Worms teams at the MRF inauguration - Summer 2024.
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CleanHub and Green Worms Launch Large Material Recovery Facility in Kerala, India
CleanHub
CleanHub

A New Chapter in Ocean Plastic Prevention

In 2024*, CleanHub and Green Worms Waste Management unveiled a transformative milestone in the fight against plastic pollution: the inauguration of our Material Recovery Facility (MRF) in Kasaragod.

(*"But CleanHub, it's 2025, why are you only talking about this now?"  We hear you, and fair point... can we still play the start up card?)


This facility not only exemplifies sustainable waste management but also serves as a beacon for community empowerment and environmental stewardship.

For a closer look at the facility and its operations, watch the full video here:

Editors note: I have no idea why this video is so tiny. I even tried to hack the code. So for full effect, watch the video here. Joel's MTV Cribs style presenting is NOT to be missed. 

 

A Collaborative Vision Realized

The partnership between CleanHub and Green Worms has culminated in the establishment of a state-of-the-art MRF capable of processing up to 6,000 tonnes of mixed dry household waste annually. This initiative is a significant stride toward CleanHub’s mission of preventing ocean-bound plastic and fostering dignified waste management practices in coastal communities.

The facility's operations are bolstered by advanced equipment, including conveyor belts, baling presses, and forklifts, ensuring efficient and safe processing of collected waste.

Image shows CleanHub CEO sorting through waste at the new MRF with the Green Worms team in Kasargod
CleanHub co-founder and CEO Joel Tasche getting a tutorial in proper waste sorting with the fantastic ladies of Green Worms. 
Image shows waste worker using the CleanHub app to register waste processed
Waste collectors play a pivotal role in the work we do. That's why CleanHub’s technology is designed to meet international social compliance standards - ensuring that their safety comes first.
Image shows a group shot at the MRF inauguration with the CleanHub and Green Worms teams
Group shot! 
Image shows CleanHub CEO Joel Tasche collecting waste with the fantastic ladies of Green Worms. True legends! Thank you for everything you do!
Another lesson for Joel, this time waste collection. Good work, team! 

 

Empowering Communities and Creating Impact

Beyond environmental benefits, the MRF has a profound social impact.

It has created 40 full-time jobs and extended proper waste management services to 15 villages in the region. Notably, the collection efforts are carried out by women self-help groups, providing critical employment opportunities and fostering community development.

The facility adheres to the highest social standards, with investments in staff welfare and community engagement. Plus, CleanHub's trash-tracking technology ensures transparency and accountability in waste collection and processing.

A Blueprint for Global Replication

This MRF serves as a replicable model for sustainable waste management in high-leakage regions. CleanHub and Green Worms aim to expand this blueprint to other coastal communities, aligning with their vision of a world where all household waste is managed under dignified and fair conditions. 

Join the Movement

The inauguration of the Kasaragod MRF marks a significant advancement in combating plastic pollution and promoting sustainable development.

Together with our incredible community the projects are getting bigger and bigger and give us all the chance to clear more waste.

CleanHub and Green Worms invite stakeholders, communities, and environmental enthusiasts to join them in this transformative journey toward a cleaner, more sustainable future.

Take a look the high-impact projects our partners brands have helped to fund.

Thank you to everyone involved in helping this milestone become a reality. 

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