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At CleanHub, we’re building a solution to plastic pollution, one where every community, especially in vulnerable coastal regions, has access to safe, dignified waste management. Achieving this vision requires more than innovation; it demands collaboration, global platforms for change, and a systems approach rooted in the circular economy.
That’s why we’re proud to share our growing partnership with the World Economic Forum and our participation in the Uplink Innovator Program, which supports purpose-driven startups tackling the world’s most pressing challenges.
CleanHub x Uplink: Empowering Brands to Take Responsibility
Since joining the Uplink Plastic Waste Challenge cohort, CleanHub has been recognized as a frontrunner in scalable plastic recovery solutions. Through the program, we’ve had the opportunity to showcase how our model empowers consumer brands to take immediate, measurable action on their plastic footprint.
Our case study on the Uplink platform dives deeper into this model:
➡️ Empowering brands to take responsibility
We’re not only supporting waste collection — we’re helping to build markets for non-recyclable plastic waste, turning what was once valueless pollution into a valuable input for the circular economy.
➡️ Creating a market for non-recyclables
On Stage at the World Circular Economy Forum
This May, our Co-Founder and Co-CEO Joel Tasche took the stage at the World Circular Economy Forum (WCEF), hosted in Brazil. Speaking on a panel alongside circular economy leaders from around the world, Joel shared CleanHub’s vision: a circular future where waste no longer leaks into the environment, because it’s too valuable to lose.
“We can’t recycle our way out of plastic pollution — but we can build a system that ensures no material is left behind. It’s time we treat collection as the first and most important step in any circular strategy.” — Joel Tasche, WCEF 2025
CleanHub in the WEF Film: Innovation in Action
We were honoured to be featured in the World Economic Forum’s new film on circular innovation, which spotlights the trailblazers creating scalable change across waste, AI, and sustainability. Watch the full video here:
Watch on YouTube – WEF Circular Economy Film
The film features CleanHub’s work on the ground in India and highlights how our tech-driven transparency system is helping both local collection partners and global brands close the loop.
A Circular Economy That Works — For People and the Planet
At CleanHub, we believe a truly circular economy must extend beyond recycling. It must:
- Prioritize recovery: Getting plastic out of the environment and into systems that work.
- Embrace transparency: Letting every partner, from collectors to consumers, see what happens to their waste.
- Promote shared responsibility: Brands, governments, and individuals working together to fix a broken system.
This thinking is how we approach our partnerships with consumer brands all over the world. Whether you're a sustainability leader looking to reduce your brand's plastic impact, or a CEO navigating the ever changing compliance and regulations, CleanHub offers you a solution that supports your ambitions and sustainability goals.
Get in touch to find out more.
Our vision is a world without plastic pollution, where communities, especially in coastal regions, have access to safe, dignified waste management. We believe this is possible through a circular economy that values recovery, transparency, and shared responsibility.
Let’s Build the Circular Future — Together
If you're leading a brand with a plastic footprint, the time to act is now. The world’s waste crisis isn’t waiting, and neither are consumers. CleanHub is here to help you move beyond commitments and into verified, immediate action.
Ready to take responsibility? Get in touch
FAQs
1. What is the World Economic Forum’s Uplink initiative, and how is CleanHub involved?
Uplink is a platform launched by the World Economic Forum to scale impact-driven startups tackling global challenges. CleanHub was selected for the Plastic Waste Challenge cohort, where we’re working alongside other innovators to advance circular economy solutions and eliminate plastic pollution at the source.
2. How is CleanHub contributing to the circular economy?
CleanHub supports a circular economy by recovering plastic waste before it reaches the environment, creating traceable systems for plastic accountability, and partnering with brands to fund waste collection where it’s most needed, even for non-recyclables.
3. Why was CleanHub featured in the World Economic Forum’s film?
CleanHub was recognized for its innovative model that turns plastic recovery into a scalable, transparent solution. The WEF film showcases our on-the-ground impact, technology-driven tracking, and partnership with brands committed to taking real responsibility.
